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Are You Using Google Alerts and Google Reader in your Business?
I know, I know as much as some of us groan over so-called corporate giants dictating what we should and should not do for our businesses, it pays to stop for a second and consider how Google Alerts and Google Reader can help you streamline who and what you want to see in your business, and not to mention the time saving benefits of doing so. Google Reader Quite simply, Google Reader will check your favorite blogs or news sites for new content, so you don’t have to! Do you routinely check the same news sources each day? How about...
read moreWhy a Financial Advisor Should Consider a Media Strategy for their Practice
Developing marketing strategies that include media is one of my favorite services that I provide as a virtual assistant. There is no greater feeling than seeing a client published in an industry trade journal, being asked to speak at an event or being requested for interviews. However, there are financial advisors out there who may be thinking, “What, me in the media?” “How exactly is that going to help me build my business and be effective?” A media strategy is going to help you “get your name out there” and build your...
read moreAre You Making The Grade? Tools to Measure Your Marketing Efforts
Are your marketing efforts paying off? Have you wondered where your web site ranks among other sites, or more importantly, where you rank against your competitor? What about where you “stack up” on Twitter? There is also Facebook where over 2 million active users congregate on any given day. How does your page rank? Hubspot has a compiled a page on their site for all things “graded”. Use online tools to analyze your marketing efforts Nowadays, businesses and business owners are contantly being told what they...
read more5 Ways a Financial Planner Can Work with a Virtual Assistant
Tossing around the idea of working with virtual assistant and not quite sure how to best utilize the service? Sit back for a second…or two, and learn how a professional virtual assistant can help you with your business. There are quite a few ways a virtual assistant can help you with your business, from web site design, following up on pending requirements, prospecting, to managing your calendar. You can find a listing of how a virtual assistant works with financial planners on my web site. For this blog post, I want to...
read moreLetting Go! The Time to Delegate is Now!
It’s hard to let go. As a fellow business owner, I know these feelings all to well. Burning questions are asked over and over. Will the person I delegate a task to take it as seriously as I do? Will they understand how to “really get it done”? Do they know what questions to ask? Will they follow up? Do these questions sound familiar? You are not alone. There are many people out there with too much on their plates and little time to really focus on what they need to. To be specific, look at the percentages...
read moreCommon Sense Approach to Successful Telephone Campaigns
Are you still relying on traditional telephone campaigns? Once upon a time, old marketing tactics taught us to procure a “good list” of people to call, whether it is from list brokers, associations or good old internet search. From there, we readied ourselves with a “script” of what to say and how to say it, and presto, prospects or sales would be made! For some, this works quite well, but for the rest of us….read on. Let’s digress for a moment. Let’s say you procured a list from a list broker...
read moreApril 4 – 8, 2011 is Hubspot’s Marketing Transformation Week!
Make a blog part of your marketing campaign. I love Hubspot. Plain and simple. For all things marketing, this is a great “hub” of information! As the title mentions, this week focuses on marketing transformation. Today’s focus is about inbound marketing and what I want to touch upon is blogging. To start, Hubspot defines inbound marketing in the following terms: “Inbound marketers offer their audiences useful information and tools to attract these people to their site, while also interacting and developing...
read moreThe Reactionary Virtual Assistant
A good virtual assistant knows how and when to guide a client As a virtual assistant, I have the pleasure of working with many great clients, all of whom have their own personal working style. Some clients are more hands-off, while others like to be stepped along the way. Neither of which is a bad thing! However, it’s important to recognize that in either situation, the client is still looking to you, the virtual assistant they hired to work with, to guide them. Having worked in a corporate setting for many years, I became adept at...
read moreNetworking, the Old Fashioned Way
Don’t forget the value of good networking skills With social media sites such as Twitter, Facebook and LinkedIn becoming main stream, I am finding that good ‘ol fashioned networking is still a much needed component for most businesses. Let me tell you why! Last weekend, I attended a networking event with fellow virtual assistants. As we shared detailes about ourselves, we also shared who our ideal clients were and the industries that we served. You may be thinking, so? The crux of this is that some people make fatal networking...
read moreDoes Multitasking Really Work?
What’s the real cost of multitasking? The American Psychological Association just recently released a study about multitasking and the effects of having to “switch gears” moving from one task to another. Interestingly, the more complex the task, the greater amount of time lost. Sounds simple enough, but at what cost does that come? Consider the cost to one’s business. Most business owners are elated that they can walk, talk, and chew gum at the same time. However, consider the amount of time it takes to re-engage in a project...
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